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L’azienda di abbigliamento di proprietà di H&M presenta il denim di canapa

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Un produttore di denim di proprietà del Gruppo H&M ha presentato una linea di denim di canapa tinto con avocado e cipolle rosse.

Weekday, un marchio di moda sostenibile con sede in Svezia, ha messo in evidenza i suoi primi articoli realizzati con tessuti di canapa alla Stockholm Fashion Week la scorsa settimana, ha riferito Sourcing Journal .

I capi sono tinti con scarti alimentari tra cui avocado e cipolle rosse per la prima collezione denim a base vegetale del marchio.

I jeans di canapa si basano sui precedenti esperimenti di materiali sostenibili dell’azienda, inclusa una linea realizzata con una fibra tessile rigenerata chiamata Infinna.

La linea denim unisex verrà lanciata il 4 marzo in Svezia, secondo Sourcing Journal. Weekday fa parte del Gruppo H&M dal 2008.

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